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General Introduction to the 102nd Session of China Import and Export Fair
China Import and Export Fair (renowned as the Canton Fair), is hosted by the Ministry of Commerce, and organized by China Foreign Trade Centre (CFTC). The 102nd session of the Canton Fair will be held simultaneously in both Pazhou Complex and Liuhua Complex of China Import and Export Fair (herein after referred as “Pazhou Complex” and “Liuhua Complex”) in Guangzhou, China from October 15 to 30, 2007. The schedule will be from October 15 to 20 for Phase I, from October 25 to 30 for Phase II and with an interval from October 21 to 24. In this session, the fair covers a gross exhibition area of about 640, 000 square meters. At present, all preparation for the 102nd session of the Canton Fair is carried out smoothly, relevant information is as follows:
I. International Pavilion
Since the 101st session in April, 2007, the Canton Fair has set up an International Pavilion to embrace import function and invite overseas enterprises to participate as exhibitors. The Canton Fair is transformed from a unilateral platform for promoting China’s Export to a bilateral platform for promoting balanced import and export, providing overseas exporters who are interested in Chinese market with a broad platform, an opportunity to know about Chinese market better, and an opportunity to cooperate with enterprises from different industries.
International Pavilion of the 102nd session of the Canton Fair is set up in Hall 21.2 and 22.2 of Pazhou Complex from October 15 to 20. It covers a gross exhibition area of 20,000 square meters. Exhibits are shown according to classification in 9 sub-sections, including (1) Machinery and Equipment; (2) Small Vehicles and Spare Parts; (3) Electronics, IT Products, and Household Electrical Appliances; (4) Hardware and Tools; (5) Building Materials, Kitchen and Sanitary Equipment; (6) Raw Materials; (7) Consumer Goods; (8) Decorations and Gifts; (9) Foodstuffs and Agricultural Products.
The Canton Fair offers 25% discount or free stands to overseas exhibitors in order to support them to participate. The preferential conditions are as follows: (1) Exhibitors from countries and regions other than least developed countries listed by the United Nations enjoy a 25% off, i.e., raw space of the International Pavilion is 2,250 RMB per sqm, and a single standard stand (9 sqm with standard facilities) is 22,500 RMB. (2) Exhibitors from the least developed countries listed by the United Nations is offered stands for free.
The exhibitor recruitment of the International Pavilion of the 102nd session of the Canton Fair adopts the international market-oriented practice, both entrusting agents and accepting direct application. Therefore, enterprises can apply directly to CFTC, or apply via agents entrusted by CFTC for participation. Up to July 19, China Foreign Trade Centre has signed “Agency Agreement for the International Pavilion of the 102nd Session of China Import and Export Fair” with 15 organizations from 16 countries and regions.
The main purpose of exhibitors in the International Pavilion is to explore the Chinese market. The 101st session of the Canton Fair especially invited over 6,000 domestic professional buyers from enterprises with sound credibility and strong competitiveness in different industries from mainland China. The 102nd session strengthens its efforts to invite buyers from mainland China in accordance with the classification of the exhibits in the International Pavilion, continues to organize domestic target professional buyers, and especially invites those of high quality to attend the Fair.
II. National Pavilion
The exhibition space of the national pavilion of the 102nd session of the Canton Fair is about 620,000 square meters, and the scale is equivalent to that of the 101st session with more than 31,000 stands. The exhibits will be classified into 5 categories and 34 specialized exhibition sections, including industrial products, textiles and garments, medicines and health products, gifts and consumer goods. They will be displayed during the first and the second phase respectively.
Phase I starts from October 15 to 20. 10 sections of Industrial Products are shown in Pazhou Complex, and 8 sections of Fabrics and Garments, Medicine and Health Products are shown in Liuhua Complex.
Phase II starts from October 25 to 30. 8 sections of consumer goods are shown in Pazhou Complex, and 8 sections of gifts are shown in Liuhua Complex.
Over 14,000 exhibitors from 50 domestic trading delegations have participated in the National Pavilion of the Canton Fair.
To speed up the cultivation of export brands with independent intellectual property rights and international reputation, to enhance the competitiveness of Chinese enterprises and products, and to propel the transformation of the growing mode of China’s foreign trade, the Canton Fair continues to set up its Brand Zone. Chinese exhibitors enrolled by the Brand Zone of the Canton Fair can be categorized into two groups: export brands that are supported by Ministry of Commerce of PRC (MOFCOM), and companies that are recommended by trade delegations, examined and approved by relevant departments of the MOFCOM and meet the participation requirements of the Brand Zone.
We estimate that over 200,000 overseas buyers from over 200 countries and regions will attend our fair.
III. Overseas Promotion
The 102nd session of the Canton Fair has mailed invitations and business brochures to 300,000 overseas buyers in 213 countries and regions. At the same time the organizer encourages buyers to apply online via platform BEST (Buyer E-Service Tools). Apart from this, the Canton Fair also intensifies its efforts on advertising on professional media. At present, the Canton Fair has advertisements in different types of media including 69 print media from specialized industry, chambers of commerce, business related and general media. It sends promotion delegations to 17 countries and regions across Asia, Europe and America, and to some world-renowned exhibitions, so as to promote the Fair and attract more professional buyers to attend.
The Program of Cooperation Partnership is continually promoted. At present, CFTC has regular work ties with more than 1,000 oversea industrial and commercial organizations, in which 38 of them have signed partnership cooperation agreement with CFTC. Moreover, the Canton Fair actively encourages its partners to promote the Canton Fair, recruit exhibitors and invite buyers.
Multinationals Sourcing Service (MSS) as usual provides tailored sourcing service to those international sourcing giants in the 102nd session of the Canton Fair. Global enterprises from France, United States, Korea, Japan, Denmark, Mexico, etc, join the MSS of this Canton Fair.
IV. Intensify the Efforts in IPR Protection
The Canton Fair has always attached great importance to the IPR protection. In the 85th session in 1999, it set up the Complaint Reception Station of IPR Protection to receive complaints concerning IPR infringement. A set of complete IPR protection system, applicable to the actual situations of exhibition industry, is set up after years of practice. In this system, special organization with experts in various fields is initiated, complete regulations of receiving complaints and settlement procedures are formulated, and responsibility system of labor division featuring clear duties and responsibilities is established. The 102nd session of the Canton Fair intensifies its efforts to punish activities suspected of infringing IPR, and it especially adds a punishment regulation that the exhibitors involved in IPR infringement, if the case is serious, shall be disqualified the participation of the Canton Fair permanently.
Welcome to the 102nd session of China Import and Export Fair!
